The New creative directors for Generra, Swaim and Christina Hutson are working on their first collection for the brand. Generra was the brand that pioneered the eighties color-change fabric, Hypercolor. Swaim and Christina have commissioned photographer and filmmaker KT Auleta to shoot Viera-Newton raring around town on a motorcycle to the sounds of indie band Sleigh Bells. Between Auleta, Viera-Newton, Sleigh Bells, and the Hutsons themselves, it’s enough cool-kid cred to make your head explode—which may explain the video’s colorburst effects. (Well, that, or Generra’s status as the ancestral home of Hypercolor, the eighties color-change fabric.)
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